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YP Media Blog

Practical digital marketing guides, SEO tips, social media strategies and case studies for Kenyan and East African businesses.

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Email Marketing
Digital Marketing

Transform Your Business Growth with Strategic Email Marketing in Kenya

When Ray Tomlinson sent the first email in 1971, few could have imagined its evolution into a business powerhouse. Today, over 376 billion emails traverse the digital landscape daily, according to Statista, cementing email marketing as an indispensable pillar of modern digital marketing strategy. What began as a simple string of characters has transformed into […]

Ian Shimenga

• 1 Mar 2026

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Social Media Management
Digital Marketing

The Complete Guide to Social Media Management That Actually Grows Your Business in Kenya

Look around you right now. The person sitting next to you. They’re probably on social media. Your customers? Definitely on social media. Your competitors? Already engaging their audience while you’re reading this. In 1997, Six Degrees launched as the first social media platform, and the digital world split into two eras: before social media and […]

Ian Shimenga

• 1 Feb 2026

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